Its always about the journey.

So many of us these days seem to be driven by instant gratification. Constantly stimulated and multi tasking has turned us into a society of “busy bee’s”, buzzing back and forth. But you can’t slow the passage of time and going faster doesn’t make the rich experiences of life any sweeter. It is time to […]

The surf industry greens up, slowly but surely.

So you would think of surfing as an environmentally sound endeavor right? But the reality is that only as of late has there been a concerted effort industry wide to improve the footprint of surfing. It is overall still a very “dirty” sport in relation to its perception and the reality of the industry practices, […]